Heartfelt is a volunteer organisation of professional photographers from all over Australia and New Zealand dedicated to giving the gift of photographic memories to families that have experienced stillbirths, premature births or have children with serious and terminal illnesses.

Heartfelt is dedicated to providing this gift to families in a caring, compassionate manner.

All services are provided free of charge.

Click on the links below to contact a Heartfelt Photographer or call 

1800 583 768 (Aust)    0800 583 768 (NZ)

The photos you sent are just beautiful.
I cried as I viewed them because you depicted perfectly the beauty I see in my family everyday. No one has ever captured Bella's internal strength and innocence quite like you did.”

"Beautiful precious moments with our babies, you capture forever – a gift to a stranger in their darkest moments. That IS HEARTFELT! "


Founder and President of Heartfelt, Gavin Blue, has been honoured with a 2019 Order of Australia Medal. 

A successful commercial photographer based in Melbourne, Gavin works with clients in Australia and around the world.  As founder and President of Heartfelt, Gavin leads our team of over 320 volunteer photographers and retouchers across Australia and New Zealand.

This is an outstanding achievement and much deserved recognition for the many hours and tireless work Gavin has given to Heartfelt.

“I’m so honoured to be recognised for our work. Creating images for families showing their love of their child is the core of what we do”, Gavin said. “Heartfelt photos help these babies and children be remembered, and gives the families some beautiful and sensitive images to share with their family and friends”.

Gavin knows first-hand the pain of losing a child, after he and his wife Kelly lost their daughter Alexandra to stillbirth in 2006. 

“At counselling, we met other bereaved parents, some who only had a single Polaroid of their child. And a grieving mother who had no photos of her baby... she was so worried about forgetting what her baby looked like, she had commissioned an artist to create a drawing of her baby from her description. With my experience as a professional photographer, in leadership roles in photography industry associations, and with many connections in the photography industry, I thought I could make a difference and offer beautiful, professional photographs for parents experiencing the loss of a child.  My vision for this service has always been to have the service be available, for free, to all families experiencing this loss. And for these photos to have a meaningful impact on families in this heartbreaking time.” 

Every member of Heartfelt, and every one of the 9000 families who have received Heartfelt services thanks Gavin for everything he's done. This award is much deserved recognition of that. Congratulations!

More information on our media page.


Upcoming events

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Resources for Families and hospitals

We have a collection of resources that we have created or families have suggested that can be useful for a family that needs our services. Click here for more information. 

Winter Donation Goal

Each month, Heartfelt gifts free photography sessions to approximately 130 families who have experienced stillbirths, premature births, or have children with serious and terminal illnesses. These sessions come at a cost of $65 each and are funded by the generosity of people who are touched by what we do. We invite you to help us reach our monthly target so we can concentrate on looking after the families that request our services.
Goal: $25,350.00
Collected: $8,957.16

SponSor a Heartfelt Session

Help is continue giving the gift of photographic memories by sponsoring a session.

Click here for details

Make a regular donation 

Click here for details

Heartfelt : giving the gift of photographic memories  is endorsed as a Deductible Gift Recipient (DGR) from 01 Jul 2014. It is covered by Item 1 of the table in section 30-15 of the Income TaxAssessment Act 1997.

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